This morning CrossFit ushered in a new era in the Sport of Fitness by announcing NOBULL as the new title sponsor of the CrossFit Games and Official Footwear and Apparel Sponsor of CrossFit. The CrossFit-NOBULL partnership kicks off the season leading to the 2021 NOBULL CrossFit Games and will extend for at least three years. 

Since its founding in 2015, NOBULL has earned a dedicated global following for its training footwear, apparel, and accessories. And because NOBULL’s gear is designed specifically “for people who train hard and don’t believe in excuses,” it’s no surprise the brand has become a favorite of the CrossFit community. 

Announcing the deal, CrossFit CEO Eric Roza said, “NOBULL is the premier shoe and apparel brand to emerge from the CrossFit ecosystem, which has inspired thousands of entrepreneurial ventures around the world. My friends Marcus and Michael started NOBULL based on their passion for CrossFit and with the goal of creating shoes and apparel for the most demanding workouts. Put simply, CrossFit runs deep in NOBULL’s blood and culture.”

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