In this special interview filmed July 5, CrossFit founder and CEO Greg Glassman talks about the CrossFit affiliate model—a model that’s revolutionized the fitness world.

The CrossFit affiliate model completely changed the way young trainers operate and develop. As a CrossFit affiliate owner, trainers are in control of their own destiny and are not beholden to an owner who essentially charges them to use expensive bodybuilding equipment.

In a CrossFit affiliate, passionate young trainers are now afforded the opportunity to earn a professional wage while running their own business, and they receive the support of the greater community, as well as CrossFit itself. And CrossFit is fully committed to supporting each and every affiliate.

“This charter is now, as I see it, it’s our covenant with the community, with the affiliates, to never avail ourselves off any opportunity or relationship that doesn’t in the end ultimately serve their needs—their professional needs, their personal needs, their financial needs, their business needs,” Glassman says.

Watch: 
​The Founder's Views Part 2: Helping Affiliates
The Founder's Views Part 3: The Business of CrossFit