CrossFit is proud to announce a new partnership with Zenni Optical, naming the innovative eyewear leader the Official Eyewear of the CrossFit Games.
As part of this collaboration, Zenni will provide eyewear to all competing athletes at the 2025 CrossFit Games, delivering performance-ready, stylish, and durable eyewear designed to meet the demands of the fittest athletes on Earth. Zenni and CrossFit will also launch a co-branded line of eyewear available for purchase on both CrossFit and Zenni’s websites, giving the community exclusive access to limited edition eyewear that reflects the intensity and spirit of the CrossFit lifestyle.
Zenni brings a global footprint and deep digital presence as the largest online prescription eyewear provider in the U.S. With over 50 million pairs of glasses sold, Zenni offers an incredible opportunity to expand CrossFit’s brand reach to new audiences around the world.
“When we choose partners, we look for brands that don’t just align with us in message, but in mission,” said Greg Schwartz, CrossFit’s VP of Partnerships. “It’s clear that Zenni shares our commitment to community and performance. We’re thrilled to welcome Zenni into the CrossFit partnership ecosystem.”
Zenni is also committed to delivering long-term value to the broader CrossFit community. In the coming months, the brand will roll out exclusive offers and benefits for CrossFit affiliate owners, reinforcing support for the thousands of small business owners who power the global CrossFit ecosystem.
“We are thrilled to announce this exciting partnership with CrossFit, a brand that shares our passion for pushing boundaries and challenging limits. We believe that performance is about more than just physical strength, it’s about having the clarity to see the potential within ourselves and the world around us,” said Robb Chiarini, Head of Partnerships, Licensing & Events at Zenni Optical. “Together with CrossFit, we’re committed to helping athletes and fans enhance their vision and unlock their full potential, whether in the gym or in life. This collaboration represents a perfect fusion of innovation, health, and empowerment, and we couldn’t be more excited for what’s ahead.”
The CrossFit Games take place Aug. 1-3 in Albany, New York. For more information, you can visit Zenni Optical.
About Zenni Optical
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription, and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Major League Fishing, Ghost Gaming, and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell, and George and Claire Kittle. For more information, please visit zenni.com/press.