YETI to produce limited-edition 2024 CrossFit Games Signature Cup.
CrossFit, LLC announced YETI as the presenting sponsor of the CrossFit Games telecasts across ESPN and ESPN2 in the United States. The 2024 CrossFit Games Brought to You by YETI are set for Aug. 8-11 at Dickies Arena in Fort Worth, Texas, with live telecasts spanning all four days of the worldwide fitness championships.
“We couldn’t be more excited to have YETI, one of our long-term partners, present the 2024 CrossFit Games on ESPN and ESPN2,” said Greg Schwartz, Vice President of Global Partnerships at CrossFit. “Having a non-endemic brand as our presenting sponsor is a first for us, and we think it speaks volumes about the health of our brand, affiliates, and overall community.”
YETI is also producing limited-edition 2024 CrossFit Games signature cups that will be available for purchase on-site at concession stands inside the CrossFit Experience at Will Rogers Memorial Center and Dickies Arena.
“CrossFit has grown into an internationally recognized program that has helped and inspired so many people to achieve their personal best,” said Joe Koehly, Sr. Director of Community Marketing at YETI. “We want to continue to help make an impact together and show our support for the tough champions and elite athletes at the CrossFit Games.”
The 2024 CrossFit Games brought to you by YETI will air on ESPN and ESPN2. The CrossFit Games will feature individual and team competitions, bringing elite athletes to Fort Worth for the championships of the global competition season. The entirety of the CrossFit Games will be streamed on ESPN+ so fans will never miss a minute of the action.