CrossFit is pleased to announce the continuation of its partnership with STRONG Coffee as it renews its commitment as the Official Coffee of the CrossFit Games. This exciting extension highlights both brands' dedication to fueling athletes and fitness enthusiasts alike as they push the limits of their performance.
As part of the renewed partnership, STRONG Coffee will release a brand-new product — the Peanut Butter Coco Latte, a delicious and energizing instant latte blend. This launch will be accompanied by an eye-catching packaging design that incorporates the Official CrossFit Games Partner badge while also featuring a playful nod to classic cereal box designs. Fans will also have a chance to win a “Golden Ticket,” granting them an exclusive experience at the 2025 CrossFit Games this summer. The product will be released in the next few weeks, but the presale is live at https://strongcoffeecompany.com/pages/strong-x-crossfit.
“From our early days as a vendor at the Games to now becoming the Official Coffee of the CrossFit Games, our partnership with CrossFit has been key to our brand's growth,” said Adam Von Rothfelder, CEO of STRONG Coffee Company. “I am excited for STRONG Coffee and CrossFit to continue to grow together as we strive to reach our shared goals of greatness within our community.”
STRONG Coffee’s success story is a true testament to the power of partnerships in the CrossFit ecosystem. Since its early days as a vendor at the CrossFit Games, the STRONG brand has quickly become a household name in fitness circles and is now proudly sold in stores nationwide. Through its consistent connection to CrossFit athletes and fans, STRONG has grown its following exponentially and continued to release new instant coffee blends, all while maintaining a core focus on quality for high-performance coffee products.
“The journey we’ve had with STRONG Coffee is a great example of how young brands can thrive and mature through collaboration with CrossFit,” said Greg Schwartz, VP of Global Partnerships. “Their dedication to the CrossFit community has helped STRONG build a loyal customer base, and we’re excited to see where our partnership with Adam and his team takes us in the coming year.”
CrossFit and STRONG Coffee share a mutual mission to inspire and fuel individuals in their fitness pursuits. The partnership continues to grow as both brands work together to deliver products and experiences that support the hard work, determination, and passion of CrossFit athletes around the globe.
For more information about the new Peanut Butter Coco Latte and to learn more about STRONG Coffee’s products, visit https://strongcoffeecompany.com/
About STRONG Coffee
STRONG Coffee Company is the world’s first performance coffee. Built for high achievers and go-getters, STRONG Coffee isn’t just coffee, it's a movement. Every cup is loaded with instant coffee, collagen protein, adaptogens, nootropics, and healthy fats to keep you energized, focused, and ready to crush your day. Since its inception, STRONG Coffee has gone from a passion project into one of the fastest growing coffee companies in the world, trusted by elite athletes, weekend warriors, and anyone looking to perform at their peak. Our mission is simple: To help you start your day STRONG with clean ingredients and 0 BS.
As the Official Coffee of the CrossFit Games, we’re proud to support the fittest community on Earth. So whether you're hitting a PR in the gym or tackling your biggest challenges outside of it, STRONG Coffee is here to fuel your journey.