CrossFit is excited to announce a new partnership with Saatva, the Smarter Luxury Sleep Company. Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.
This innovative collaboration rounds out optimal training with movement, nutrition, and rest, spotlighting sleep as a critical — and often overlooked — foundation of health and performance. With a shared mission to inspire health, CrossFit and Saatva aim to elevate how the global fitness community thinks about recovery and sleep quality.
As part of this partnership, Saatva will be the presenting sponsor of “Rest Day,” a key element of CrossFit’s “Workout of the Day” updates, delivering valuable content and products to educate CrossFit members about the importance of optimal recovery. Additionally, Saatva will be on-site at the 2025 CrossFit Games in Albany, NY, August 1-3, inviting fans to experience the full spectrum of its luxury sleep offerings firsthand. CrossFit Affiliate owners will also benefit from exclusive offers and discounts, empowering them to advocate for the importance of sleep within their own communities using Saatva’s American-made, premium sleep solutions.
"Sleep is the foundation that allows athletes to train hard, recover fully, and perform at their best," said Greg Schwartz, VP of Global Partnerships at CrossFit. "Partnering with Saatva reinforces our commitment to the holistic health of our community — not just how we move or eat, but how we rest and reset."
“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”
Together, CrossFit and Saatva are redefining what it means to live a healthy and balanced life — from the gym floor to the bedroom.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company's commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with Crossfit, please visit www.saatva.com/press-room.