CrossFit’s 2019 Media Guidelines are intended to encourage individuals to capture, record, and broadcast their experience of the CrossFit Games in whatever manner and on whatever platform they choose. Tell your CrossFit Games story to your community through your pictures.
The CrossFit Games competition is a private event owned and operated by CrossFit, Inc. (“CrossFit”). It’s the greatest gathering and expression of the CrossFit community on the planet, and it’s the proving grounds for the Fittest on Earth.
CrossFit has long recognized that the execution, energy, fun, and excitement of the Games are driven by those who attend, volunteer, participate, and compete. CrossFit’s 2019 Media Guidelines are intended to encourage individuals to capture, record, and broadcast their experience of the CrossFit Games in whatever manner and on whatever platform they choose. Tell your CrossFit Games story to your community through your pictures.
For this reason, CrossFit has revised its guidelines to allow individuals attending the event to use professional-quality photography and recording equipment (including selfie sticks), provided that their use is non-commercial and non-professional in nature and does not impede the event experience for others. Bring your big lenses and tripods.
For those who look to produce professional or commercial media in connection with the event, CrossFit enforces certain restrictions, additional guidelines, and limitations.
Violations of these guidelines may result in your removal from the event, the revocation of your credential(s), and other legal action.
Event attendees are welcome and encouraged to use photos, videos, and audio recordings (“media”) from the event for personal use, which includes:
- Sharing on personal social media accounts, as long as the posts are not commercial in any manner.
- Displaying on personal websites, as long as the websites do not sell any products or services and/or do not appear to be an official CrossFit website.
- Sharing with friends and family.
CrossFit encourages you to express yourself and capture the event and community as a photographer, videographer, and/or audio artist.
If you wish to use photos, videos, or audio obtained at the event for professional or commercial uses, you must apply to CrossFit before the event to ensure the proper credentials and/or licenses are obtained (see below).
CrossFit seeks to accommodate as many professional-use permits for the event as possible. Professional use includes but is not limited to:
- Publishing media in a printed or online book, magazine, or newspaper.
- Using media in a professional-quality video.
- Displaying media on a non-personal website gallery or social media account.
- Distributing media to any third-party group or publication.
- Widely distributing media beyond a personal network of friends and family.
Only individuals who execute a separate written Professional Media Agreement with CrossFit and obtain specific media credentials from CrossFit (“bearers”) may use media in a professional manner.
CrossFit will provide credential(s) necessary for bearers to gain access to specific areas at the event for the sole and exclusive purpose of event coverage and athlete media relations as outlined by their Professional Media Agreement. This credential is non-transferable and bearers shall not sell, donate, or provide it to anyone before, during, or after its use at the event. Bearers shall also obtain any and all necessary licenses, consents, or releases permitting the use of any party’s proprietary material, including but not limited to any party’s copyrights, trademarks, rights of publicity, rights of privacy, or other proprietary or personal rights, included in any media obtained in connection with the credential or the event.
To apply as a professional, please contact firstname.lastname@example.org.
Commercial use includes but is not limited to:
- Use of media or other accounts of the event or CrossFit’s intellectual property to sell or promote a product, service, or idea.
- Use of media in a documentary, TV show, or film.
- Advertising, marketing, and promotional activities.
Those seeking to record and/or produce media for commercial use must seek a commercial use license from CrossFit in advance of the event.
Unless specifically agreed to in writing by CrossFit, commercial use of any picture, audio description, videotape/film, or drawing of the event is strictly prohibited.
To apply for a commercial use license, please contact email@example.com.
CrossFit’s Intellectual Property
CrossFit®, CrossFit Games®, Forging Elite Fitness®, 3...2...1...Go!®, Fittest on Earth®, and Sport of Fitness® are trademarks of CrossFit, Inc. in the U.S. and other countries. These trademarks may not be used for any commercial or third-party purposes without CrossFit’s written consent.
Please contact firstname.lastname@example.org if you have questions concerning these media guidelines.
Spectator tickets to the 2019 Reebok CrossFit Games are available here.