Thorne, the healthcare professionals and direct-to-consumer supplements and testing arm of Thorne HealthTech, a leader in developing innovative solutions for a personalized approach to health and well-being, is the new official supplement partner of CrossFit. Thorne is also sponsoring the 2021 NOBULL CrossFit Games season, including the CrossFit Open, Quarterfinals, Semifinals, Age Group Qualifier, and CrossFit Games Finals. As CrossFit’s official supplement partner, Thorne will share information about and access to its NSF-certified nutritional supplements and health tech solutions with CrossFit’s millions of athletes, coaches, and fans worldwide.
"We are excited to launch our relationship with CrossFit as the official supplement partner and sponsor of the 2021 CrossFit Games season,” said Will McCamy, president of Thorne. “Our organizations share a deeply rooted commitment to health and wellness — for high-performance athletes as well as general consumers who are focused on and committed to leading a healthy lifestyle. We could not be more excited to share our NSF-certified, science-backed portfolio of products and solutions to enhance the health, fitness, and well-being of the global CrossFit community.”
CrossFit CEO Eric Roza said, “CrossFit is delighted to partner with Thorne, a company trusted by major Olympic teams and thousands of professional athletes. Upon the advice of my personal physician, I have become a customer of both their supplements and advanced diagnostics over the past year and have seen Thorne’s commitment to quality firsthand.”
Thorne will have a presence at the CrossFit Games in Madison, Wisconsin, from July 27-Aug. 1.