CrossFit is thrilled to announce a new three-year partnership with Velites, making Velites the official grip and jump rope of the CrossFit Games. This exciting partnership is designed to support CrossFit athletes in their pursuit of excellence, providing them with the high-quality workout accessories they need to achieve success — whether in their workouts or in competition for the CrossFit Open.
"Velites manufactures the highest quality products and shares our commitment to helping athletes work hard and achieve their goals. Together, we are enabling the next generation of fitness leaders to access the gear they need to excel in their craft," said Greg Schwartz, VP of Global Partnerships. "We are excited to partner with Velites, whose products are integral to the success of our athletes, and we look forward to counting them as a key supporter of the competitive CrossFit season.”
As part of this collaboration, CrossFit and Velites will co-brand hand grips, jump ropes, and wristbands. CrossFit athletes will have several opportunities to access new Velites gear.
- Velites will offer free limited edition wristbands to all CrossFit Open registrants and spectators at the CrossFit Games for the next three years.
- Athletes who participate in this year’s Community Cup will receive a $25 gift card from Velites.
- Velites will be launching a co-branded grip that meets the CrossFit Games Rulebook standards, enabling in-competition use at the CrossFit Games.
- All products will be available for purchase through Velites' global e-commerce platform, as well as through CrossFit’s online shop and CrossFit Games store.
Velites will also have a prominent presence throughout the Games season. Velites will be the Presenting Sponsor of a workout for the In-Affiliate Semifinals and Community Cup, as well as a Presenting Sponsor of an event at the CrossFit Games. They will also have a large footprint on-site at the Games in Albany, New York, from Aug. 1-3, to engage with fans and showcase their products. Additionally, Velites will provide co-branded wristbands as part of the official athlete uniform kits at the CrossFit Games.
CrossFit athletes worldwide can now look forward to experiencing the superior performance of Velites’ products while embracing the shared commitment to constant improvement and work ethic.
For more information on the partnership, exclusive offers, and upcoming product releases, visit Games.CrossFit.com and https://usa.velitessport.com/.
About Velites
Velites began in 2015 with a simple challenge: a tangled, poorly adjusted jump rope. Determined to find a better way, we crafted our first handmade prototype, and that small breakthrough — the joy of mastering double-unders — ignited our mission to help athletes around the world experience the joy of success. Since then, we’ve continually pushed boundaries, from creating innovative jump ropes to designing hand grips that truly grip, helping people achieve their first muscle-ups and pull-ups. Each product has been engineered through persistence, solving real challenges along the way. The journey hasn’t always been easy, the struggle is real but so is the reward. At Velites, success is made, not born.