Velites, a leader in innovative sports gear for functional fitness, has been named the Official Apparel and Footwear of the 2025 CrossFit Games.
This agreement marks a massive milestone for the Spanish brand, which has already been named the Official Jump Rope, Grip, and Wristband of the 2025 CrossFit Games. With this partnership expansion, Velites takes a solid step in legitimizing their place in the sports textile world, outfitting athletes at the 2025 CrossFit Games with its new line of high-performance apparel and footwear.
Innovation With Every Step: The Evolution of Velites
For the last couple of years, Velites has been working intensely on the development of its textile line, with the goal of releasing a full range of technical apparel for functional fitness training. The brand first started to make waves in the apparel world with the launch of the HOLO T-shirt collection in June 2024.
Additionally, in the past six months, Velites has successfully launched several drops of its Hybrid 1.0 training shoes, a revolutionary product that has quickly caught the attention of both professional athletes and CrossFit enthusiasts. These shoes have firmly established their position in the market due to their innovative design, comfort, and high performance. The CrossFit community and industry experts have responded exceptionally well, particularly praising their design, comfort, and versatility.
In collaboration with CrossFit, Velites will introduce a co-branded, limited edition shoe designed to maximize performance and comfort for the most demanding athletes. Participants at the 2025 CrossFit Games — including individual athletes, teams, staff, media, emergency personnel, and many more — will wear Velites, a brand that has positioned itself as synonymous with quality, innovation, and performance.
Get an exclusive First Look at the Velites Collection
Velites is offering its followers and the CrossFit Community early access to the collection, with an exclusive discount available through this link: https://info.velitessport.com/crossfit-collection/.
A Company on the Rise
Velites' growth shows no signs of slowing down. In recent years, the company has made giant strides, expanding its international presence, launching new products, and securing strategic partnerships that have solidified its position in the competitive world of functional fitness.
CrossFit is looking forward to expanding its partnership with Velites as it becomes one of the most visible global fitness brands.