CrossFit is proud to announce that LUXIAOJUN has been named the Official Weightlifting Shoe of the 2025 CrossFit Games.
LUXIAOJUN is founded and named for three-time Olympic gold medalist and five-time world champion Lu Xiaojun – one of the most dominant weightlifters in history. Known for his explosive power and precise technique and discipline, Lu became the first Asian weightlifter to win three consecutive Olympic golds. His signature warm-up move – “Lu’s Raise,” a dynamic high-pull used to prime the body for peak performance—has become a global symbol of strength and preparation. In 2019, Lu transformed his decades of elite training into LUXIAOJUN, a performance footwear brand designed to support lifters at every level.
LUXIAOJUN caught the attention of CrossFit and the broader fitness community when six-time Fittest Woman on Earth, Tia-Clair Toomey, wore LUXIAOJUN shoes during Event 6 at the 2024 CrossFit Games. Since weightlifting is a key component of the CrossFit methodology — and always an element of the CrossFit Games — it made sense to bring LUXIAOJUN’s best-in-class weightlifting shoe design to elite CrossFit athletes. Products like LUXIAOJUN are essential for any CrossFit athlete aiming to perform their best during Olympic lifts, heavy squats, and workouts like Heavy Isabel, currently featured in CrossFit Semifinals events worldwide.
As part of this partnership, CrossFit and LUXIAOJUN will collaborate on an exclusive line of co-branded weightlifting shoes. These shoes will be provided to athletes competing at the 2025 CrossFit Games and will be available for purchase globally, bringing elite-level gear to the broader CrossFit community.
“We are excited to partner with a legend like Lu Xiaojun and bring his expertise to the CrossFit community,” said Greg Schwartz, Vice President of Global Partnerships at CrossFit. “Weightlifting is a cornerstone of CrossFit training and competition, and having the right footwear can make all the difference in athlete performance. This collaboration represents our commitment to giving athletes the best tools to succeed.”
Heading into the 2025 CrossFit Games, CrossFit and LUXIAOJUN will unveil their first co-branded PowerPro model. Additionally, LUXIAOJUN will be on-site at the Games, allowing spectators and athletes to try their PowerPro weightlifting shoes firsthand and experience the craftsmanship that has already won over some of the sport’s biggest names.
This partnership not only strengthens the competitive experience but also continues CrossFit’s mission of elevating athlete support with the world’s best performance gear.
For more information, visit games.crossfit.com and luxiaojun.com/crossfit.
About LUXIAOJUN
Founded by Olympic legend Lu Xiaojun, LUXIAOJUN designs high-performance weightlifting gear trusted by elite athletes around the world. Rooted in a legacy of excellence, LUXIAOJUN empowers athletes to lift stronger, move better, and achieve greatness.