November 14, 2018
Loud and Live to Launch the West Coast CrossFit Classic
By CrossFit
New West Coast Competition and Festival Will Celebrate CrossFit’s California Roots
New West Coast Competition and Festival Will Celebrate CrossFit’s California Roots

Loud and Live Sports today announced the launch of the West Coast CrossFit Classic, the most recent event to join the roster of competitions santioned by CrossFit Inc. to qualify athletes to the CrossFit Games. The inaugural West Coast CrossFit Classic will take place in March 2020 in Del Mar, California, and will qualify athletes for the 2020 CrossFit Games. This announcement marks the second partnership between CrossFit Inc. and Loud and Live Sports, which also owns the recently sanctioned Wodapalooza Miami CrossFit Festival.

The southern California fitness festival will feature local talent as well as the world's top athletes. The West Coast Classic is not only a fitness event, but also a celebration of the CrossFit community's unique commitment to health and fitness. "We look forward to continuing the tradition CrossFit has created within the birthplace of CrossFit, through the newest addition to the season" said President of Loud and Live Sports, Matt O'Keefe. "Through these partnerships, Loud and Live is committed to supporting CrossFit as a training methodology and sport, and more generally, supporting our shared global commitment to health, wellness, and fitness."


Arriving in Del Mar | 2020. #westcoastclassic

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Attendees of the West Coast Classic can expect a combination of laid-back vibes and elite-level competition for a nostalgic weekend experience in Del Mar. Those attending will have the opportunity to compete in a newly-sanctioned event and to experience and take part in a broad range of fun and exciting festival activities. 

The top male and female individual competitors, as well as the top four-person team, will earn spots to the 2020 Reebok CrossFit Games in Madison, Wisconsin, as well as a cash prize purse for top-finishing athletes.  

More information regarding spectating, athlete registration, volunteering, and partnership opportunities will be released soon. Check the West Coast Classic's social channels (FacebookInstagram) and website to stay up-to-date on all information.

About CrossFit:

CrossFit, Inc. is the recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education, and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 15,000 affiliated gyms in CrossFit's global network. CrossFit, Inc. is the leading accredited certificate issuer for physical training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit, Inc. publishes the CrossFit Journal, promotes health and fitness, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. 

To learn more, visit

About The West Coast Classic:

The West Coast Classic provides a mixture of west coast vibes and an elite fitness competition under one roof for a weekend celebration. This 3-day fitness festival tests the most elite athletes in the space as they fight for a spot at the CrossFit Games.

Visit and

About Loud and Live Sports:

A division of Loud and Live Inc., Loud and Live Sports performs at the intersection of athlete representation, marketing services, live events, and content development. In addition to owning the Wodapalooza Fitness Festival, Loud and Live Sports represents a diverse group of elite CrossFit athletes. Headquartered in Miami, Florida, our success is driven by our passion to create engaging and technology-embedded experiences for global audiences.

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