CBS Sports and CrossFit Inc. today announced a multi-year television and digital partnership bringing the intense competition of the CrossFit Games to CBS, CBS Sports Network and CBS Sports Digital. The CrossFit Games are the single largest participatory sporting event in the world with nearly 400,000 athletes from more than 175 countries.
“We’re excited that CBS Sports is our new television partner,” said Justin Bergh, General Manager of the Games. “CrossFit athletes are unquestionably the fittest in the world and the CrossFit Games are their ultimate proving grounds. We’re thrilled that CBS Sports platforms will air our entire season and we look forward to teaming up to showcase the CrossFit community.”
The agreement is highlighted by CBS Sports broadcasting live coverage of the 2017 Reebok CrossFit Games on Saturday, Aug. 5 (1 p.m. ET) from Madison, Wisconsin, followed by a highlight show recapping all the action airing Saturday, Aug. 19 (1 p.m. ET).
Coverage of the CrossFit Games debuts Thursday, July 20, (8 p.m. ET) as CBS Sports Network airs preview shows highlighting the competitors and history of the Games. Then, beginning Thursday, Aug. 3 (10 p.m. ET) and culminating on Sunday, Aug. 6 (10 p.m. ET), the Network will televise two hours of main competition coverage nightly.
Additionally, starting Monday, Oct. 16 (7 p.m. ET) and running through the end of 2017, CBS Sports Network will televise multiple, one-hour specials highlighting the athletes and various individual competitions from the Games. The network will also air two hours of the CrossFit Invitational in early December.
CBS Sports Digital will stream up to 40 hours of live event coverage of the 2017 Reebok CrossFit Games on CBSSports.com and the CBS Sports app for connected TV and mobile devices.
“We are pleased to partner with CrossFit and bring this exciting and intense competition to the CBS Sports platforms,” said Dan Weinberg, Executive Vice President of Programming, CBS Sports. “CrossFit is more than just a sport, it’s a lifestyle with a dedicated worldwide following and we are eager to showcase these physically gifted athletes.”
For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.