Today CrossFit announced a contract extension with the city of Madison, Wisconsin, that will keep the CrossFit Games at the Alliant Energy Center through 2021.
The Games had a tremendous debut in Madison in 2017—more than 70,000 people attended, generating $12 million in spending throughout Dane County. Fans and athletes were warmly welcomed and they explored the city before and after the competition, patronizing Madison’s restaurants, bars and other attractions.
“Last year we moved the Games from California for the first time. We were looking for a city that would embrace our community and competition in new ways,” said CrossFit Games General Manager Justin Bergh. “Madison immediately rose to the top. We see this as a great meeting place for our athletes and fans from around the world. Our first year in Madison proved that there is a great fit. Now we’re looking forward to extending our term and building this partnership. Our goal is to take our festival to new heights. We are looking forward to building excitement with the residents of Madison.”
This year, more than 416,000 athletes competed in the CrossFit Games Open, but only 560 earned a chance to compete at the Games. The 2018 Reebok CrossFit Games will take place Aug. 1-5.
Purchase Games tickets here.