CrossFit today announced Chipotle Mexican Grill as an Official Partner and the home of the Official Burrito Bowl of the 2023 NOBULL CrossFit Games Open®, a first in this category for the worldwide fitness brand. In addition to Official Partner status for the CrossFit Open, Chipotle will be the Presenting Partner of Open Test 23.2, scheduled to be announced on Thursday, February 23.
“CrossFit athletes, no matter what level, are always looking for healthy options full of protein and nutrients to help advance their fitness journeys, and we’re excited about this new partnership with Chipotle for this year’s NOBULL CrossFit Games Open,” said Robert Vartan, VP of Global Partnerships for CrossFit. “Aligning our brand with one that’s beloved by millions throughout the world will allow us to reach new audiences and hopefully new athletes looking to improve their health through fitness.”
The two brands will launch a variety of unique Chipotle offers and rewards for members of the CrossFit community during the Live Announcement of 23.2. In the United States and Canada, the partnership will allow viewers to win BOGO entrees and access to $0 delivery fees* through the Chipotle app and Chipotle.com. Athletes who place at the top of their division in Open Test 23.2 will win free Chipotle for a year.
In addition, Chipotle will partner with the current Fittest Man and Woman on Earth, Justin Medeiros and Tia-Clair Toomey, to feature their go-to orders exclusively on the Chipotle app and Chipotle.com from February 20 - 26. with a $0 delivery fee*.
“Having the 2022 Fittest Man and Woman on Earth be Chipotle superfans is a testament to the nutritional benefits of real food,” said Stephanie Perdue, VP of Brand Marketing at Chipotle. “Through this new partnership, we hope to expand Chipotle’s influence in the CrossFit community and introduce new fans to our delicious and customizable menu.”
Justin Medeiros’ Salad Bowl
- Supergreens Salad Mix, Extra White Rice, Black Beans, Double Chicken, Tomatillo Green-Chili Salsa, Queso Blanco and Guacamole
Tia-Clair Toomey’s Bowl
- White Rice, Black Beans, Barbacoa, Fresh Tomato Salsa, Cheese, Guacamole and Lettuce
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had nearly 3,200 restaurants as of December 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.