CrossFit and YETI are excited to announce we will extend our partnership for another three years, solidifying YETI’s role as the Official Drinkware and Cooler of the CrossFit Games® through 2027. This partnership builds on more than five years of a strong and evolving relationship in which CrossFit and YETI have come together to bring the best gear to the CrossFit community.
Since joining forces, YETI has become a cornerstone of the CrossFit partnership family, delivering exceptional products that meet the high demands of our community, from the training floor to the Games floor. As part of this extension, YETI will continue to provide its beloved coolers for CrossFit live competitions, as well as its insulated drinkware to athletes and Games staff.
As part of this new agreement this year, YETI will also be named the presenting sponsor of CrossFit’s inaugural Community Cup, a new celebration of local Affiliate excellence and grassroots impact. YETI will award $30,000 in product to CrossFit Affiliate Owners around the globe, recognizing their daily dedication and service to our every day CrossFit members.
"It’s special to partner with a brand like YETI that our CrossFit community knows and loves,” shared Greg Schwartz, VP of Partnerships, CrossFit. “YETI continues to deliver best-in-class products that offer a durable and effective design. They are a perfect partner to support the CrossFit community and I’m thrilled to continue to work with the YETI team for years to come.”
“We’re thrilled to continue our support for the CrossFit community,” said Bill Neff, head of marketing for YETI. “For nearly 20 years we’ve built products designed to support some of the toughest people and pursuits in the world, so it’s been exciting to watch the CrossFit community embrace our brand and gear firsthand over the last few years. We look forward to helping these world-class athletes stay hydrated and performing at their best for years to come.”
As CrossFit and YETI look toward the future, we are proud to deepen our partnership and continue supporting the CrossFit community with gear that works as hard as they do.
About YETI
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.